0060007737 Al Ries, Laura Ries

2008-01-17T17:55:11+00:00

If you would like to speed up six years of college into six hours of reading and study - buy this book. I've been creating world known brands for Fortune 100 companies for over ten years like Heinz, Hershey, BJ's, Sams Club, COSTCO and Mc Cormick - and this read sharpened my skills to a razor slicing edge. I can't say enough about having every manufacturer or college student to have a copy of this amazing tome on their, "required reading list." Some of the most inane things million dollar and start-up clients try to do are revealed in the Ries writings. Creative groups and major marketing agencies with 20 people around the table roll what they think are amazing and astounding ideas. A good example of this is Miller Clear Beer with a 50 million dollar advertising budget. It was pulled in six months and the brand suffered. The product was removed from the shelves. At our company, King Marketing, this book is required reading for all to memorize! I can also say that a lot of my colleagues at Momentum Worldwide, the Interpublic Group, Marketing Drive and Proctor & Gamble love this book.

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0060007737

0.0

Collins Paperback

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet BrandingSmart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand -- and provides the step-by-step instructions you need to do so. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.

The 22 Immutable Laws of Branding

2002-09-17

2009-03-24T10:25:39+00:00

http://www.amazon.com/22-Immutable-Laws-Branding/dp/0060007737%3FSubscriptionId%3D0R4R2DRX8WCTQCB26W02%26tag%3Dws%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3D0060007737